Understanding Trade Dress

In general, trade dress is a term used to describe the overall appearance or image of a business or that of the products or services it provides. This appearance or image encompasses numerous factors, including packaging and the custom design that distinguish your business and products from others. If another person or business in Fort Worth copies your business’s trade dress, that party has infringed upon your intellectual property rights and may be held accountable.

The attorneys at Gagnon, Peacock & Vereeke, P.C., are dedicated to protecting the trade dress of companies in Fort Worth and may help you pursue financial compensation from the company or individual that violated the law that protects your original services and design.

Recovering Damages for Trade Dress Infringement

Traditionally, trade dress infringement only involved product packaging. However, now you can collect damages for any kind of trade dress infringement–such as the use of the graphics, colors, design, etc. of any business or its products. With the help of an experienced Fort Worth trade dress attorney, you might be able to recover damages for:

• Lost profits
• Monetary damages
• Attorney fees
• Defendants’ profits
• Statutory damages

Protecting the intellectual property of your business is critical to its continued success. The Fort Worth intellectual property attorneys at Gagnon, Peacock & Vereeke, P.C., can help protect the original aspects of your business by pursuing any party that has used elements of your trade dress for its own profit.

Contact a Trade Dress Attorney in Fort Worth

If you or someone you know has experienced trade dress infringement, or you have questions about your intellectual property rights, contact the trade dress attorneys of Gagnon, Peacock & Vereeke, P.C.. Reach our Fort Worth offices today at (214) 824-1414 to learn more about your legal options and how we may assist you.