Multinational skin care, makeup, and body care provider Mary Kay Cosmetics has filed a lawsuit in the United States District Court in Dallas against Austin-based and Google Ventures-backed coupon website RetailMeNot, Inc. (formerly Whaleshark Media), for trademark infringement and fraud, Marketing Land reported on March 18.

According to the lawsuit, RetailMeNot spreads misinformation about coupons and deals for Mary Kay products through misleading search results. Mary Kay products are actually sold through sales representatives and not directly to the public. Representatives have felt pressure by clients to accept the codes, even though they are not legitimate.

Additionally, the claim states that RetailMeNot refuses or is slow to removed expired codes and deals, likely because the search results for such codes generates high traffic to the site.

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